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Will Cerberus Put Ford’s (F) Luxury Operation Together With Chrysler

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Cerberus, the US hedge fund that will be taking control of Chrysler from DaimlerChrysler (DCX) is looking at buying the two luxury divisions that The Ford Motor Company (F) has on the block. The two brands are Range Rover and Jaguar.

The deal could make some sense. Without it Daimler association, Chrysler will not be affiliated with a parent that has a luxury brand (Daimler owns Mercedes). While a bid might face some opposition in the UK where the two brands are based, the opportunity of putting the two companies could be compelling in terms of cost savings and marketing. The British are not anxious to see any jobs cut by a new owner.

But, if Cerberus plays its cards right, it could own three auto operations that would give it a full spectrum of brands running from $100,000 luxury cars to pick-ups and SUVs to inexpensive sedans.

In other words, a real car company.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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