Wal-Mart (WMT) started a clever program in 3,300 of its stores recently. Customers could order merchandise online and pick the items up at their closest store. Saves on shipping.
The largest retail chain says that the program is a success. According to Reuters its has "seen strong results from its service." It sounds good, but does not say much.
But, the company did provide some details. The program has saved customers $5 million in shipping costs. And, about a third of all walmart.com purchases now use the "Site to Store" service.
The most important part of the announcement is that customers are buying additional merchandise when they come into stores to pick-up items that they have ordered online. That could actually be a fairly big piece of good news for Wal-Mart’s embattled US store operations.
Douglas A. McIntyre can be reached at [email protected].
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