Investing

Yahoo!: A New Ad Sales Model

Yahoo! (YHOO) and big global ad agency WPP will begin a marketing partnership aimed at better targeting of ads. Yahoo! will give WPP access to the thousand of independent sites on its ad network and help target messages which are allied with the behavior of the users of the sites.

The websites will get access to a broader array of WPP clients.

WPP will use software which helps identify the characteristics of the consumers who use sites on the Yahoo! network. According to The New York Times, "WPP’s clients will benefit from the extra information the agency will be able to collect about the behavior and demographic profile of people who visit sites on the Yahoo auction service."

The privacy police are likely to want to have a look at this system. It does use data from individuals and the data is very specific.

Big Brother is watching.

Douglas A. McIntyre

ALERT: Today Could Be Your Best Shot At Early Retirement (Sponsored)

If you want to retire before 65, pay attention. Study after study has shown that the longer you stay invested, the better your chances at an early retirement.

Every day that goes by without saving and investing for tomorrow means more to earn and save later. Don’t waste any more time and get started with Robinhood today. The app makes it easy to buy and sell stocks, mutual funds, trade options, and even cryptocurrencies.

Sign up today — click here to start your journey.

Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.