Coca-Cola (KO) has decided to market its flagship product as a way for people beaten down by the recession to feel better about themselves and the world around them.
The soft drink company is launching a new advertising campaign that makes Coke seem like a sorcerer’s brew to cure all of life’s problems.
According to The Wall Street Journal, new ads will employ optimism to sell Coke. "In a tough economy, the stakes are even higher for Coke to maintain its image as a beacon of comfort and optimism."
And, why not? Drinking Coke is cheap and, except for the sugar crash that comes when the effects of downing a can of soda have worn off, it stimulates the system. The load of calories should not cause a concern, as long as people are not sedentary.
Other than that, Coke is just fine.
Douglas A. McIntyre
Essential Tips for Investing: Sponsored
A financial advisor can help you understand the advantages and disadvantages of investment properties. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
Investing in real estate can diversify your portfolio. But expanding your horizons may add additional costs. If you’re an investor looking to minimize expenses, consider checking out online brokerages. They often offer low investment fees, helping you maximize your profit.
Thank you for reading! Have some feedback for us?
Contact the 24/7 Wall St. editorial team.
Editors' Picks
