Cheap Eight O’Clock Coffee Beats Starbucks (SBUX) In Taste Test

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By Douglas A. McIntyre Updated Published

StarbucksEight O’Clock Coffee 100% Colombian at $6.28 per pound ranked number one in Consumer Reports’ tests of 19 ground coffees, besting Folgers, Maxwell House, and Starbucks— America’s best-selling ground coffees.

The independent testing firm reported "Starbucks Coffee Colombia Medium, $11.53 per pound, didn’t even place among the top regular coffees and trailed among decafs. While the Regular rated `Good,’ testers noted it had flaws such as burnt and bitter flavors; though milk and sugar may help," according to the firm’s press release on the results. Complete results will appear in the March issue of Consumer Reports

This is not the only time Starbucks has been victimized by Consumer Reports’. In a 2007 test, McDonald’s (MCD) coffee was found to be better tasting than Starbucks.

Either the coffee made by Starbucks is truly awful or it relationship with Consumer Reports’ is especially unfriendly.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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