Here Are Friday’s Best Wall Street Analyst Research Calls: CubeSmart, Digital Realty Trust, Honeywell Aerospace, IBM, PepsiCo, Seagate, Shopify, Toll Brothers, Twilio, and More

Photo of Lee Jackson
By Lee Jackson Published

Quick Read

  • Stifel issued the day's most aggressive upgrades, lifting Twilio's price target nearly 49% to $260 and raising Shopify to Buy at $150.

  • Citigroup cut PEP to Neutral with a reduced $145 target, while BTIG initiated DLR with a bullish Buy rating and a $215 price target.

  • Gold surged to $4,121 and oil fell nearly 3% as easing Iran tensions rapidly unwound the geopolitical risk premium built into commodity prices.

  • Act now: the analyst who called NVIDIA in 2010 just named his top 10 AI stocks — and Google didn't make the cut. Grab the names FREE today.

Here Are Friday’s Best Wall Street Analyst Research Calls: CubeSmart, Digital Realty Trust, Honeywell Aerospace, IBM,  PepsiCo, Seagate, Shopify, Toll Brothers, Twilio, and More

© Chaay_Tee / iStock via Getty Images

Pre-Market Stock Futures:

Futures are trading mixed as we prepare to end yet another roller-coaster week, marked by volatility across all asset classes. With second-quarter earnings expected next week, traders and investors will be closely watching the results, especially from the hyperscalers, like those in the Magnificnt 7 (all of which are underperforming this year, with only Alphabet (NASDAQ: GOOGL | GOOGL Price Prediction) beating the S&P 500). All of the major indices finished the day higher, with the tech-heavy Nasdaq leading the way on strength in semiconductor stocks, closing up 1.3% at 26,206, while the Russell 2000 and small-caps closed up 1.22% at 2,992. The S&P 500 also posted a strong day, finishing the session 7,543 up 0.81%, and, last but not least, the venerable Dow Jones Industrial Average closed at 52,487 up 0.27%.

Treasury Bonds:

After some heavy selling earlier in the week, yields were down across the curve, with only the shortest T-bill maturity ticking higher. Rising yields brought buyers back, and some positive economic data, such as the jobs report, helped ease the Street’s concerns about the potential for interest rate increases later this year.  When the final bell rang, the 30-year-long bond was trading at 5.07%, while the benchmark 10-year note was last seen at 4.55%. 

Oil and Gas:

After a week of heavy buying amid the resumption of hostilities with Iran, sellers returned on Thursday. Crude oil prices fell on Thursday after easing geopolitical tensions and expected production increases from the Middle East eased earlier concerns over potential supply disruptions. The risk premium built into prices quickly unwound as traders adapted to the swift resumption of shipping traffic through the critical Strait of Hormuz chokepoint. When the market closed, Brent Crude was seen at $76, down 2.69%, while West Texas Intermediate finished the session at $71.78, down 2.37%. Natural gas was last seen at $3.01, down almost 7%, amid a larger-than-expected storage build and lower demand, as is usually the case during the summer months. 

Gold:

Precious metals also had a bounce-back day, as buyers returned, with Gold closing at $4,121 and Silver last seen at $59.04.  Precious metals rose sharply due to a cooling U.S. labor market, easing oil prices, and a weaker dollar, which reduced inflation concerns. These factors dampened expectations of aggressive Federal Reserve rate hikes, making non-yielding assets like bullion more attractive to investors. 

Crypto:

Cryptocurrency markets experienced modest gains and persistent volatility on Thursday, with Bitcoin bouncing off intraday lows to stabilize near $63,000. Broader market sentiment remained reactive, heavily driven by ongoing conflicts in the Middle East and mixed institutional flows across spot ETFs. At 8 AM EDT, Bitcoin is trading at $ 64,380, while Ethereum is trading at $1,799.


24/7 Wall St. reviews dozens of analyst research reports every day to identify fresh investment ideas for investors and traders alike. These daily analyst notes include recommendations on stocks to buy, sell, or avoid, as well as new coverage initiations. Important reminder: No single analyst report should ever be the sole basis for buying or selling a stock.

Here are some of the best Wall Street analyst upgrades, downgrades, and initiations seen on Friday, July 10, 2026.  

Upgrades:

  • CubeSmart (NYSE: CUBE) was upgraded to Overweight from Equal Weight at Barclays, which nudged the target price to $46 from $45.
  • Seagate Technology Holdings (NASDAQ: STX) was upgraded to Overweight from Equal Weight at Wells Fargo, which lifted the target price for the shares to $1,100 from $900.
  • Shopify (NASDAQ: SHOP) was raised to Buy from Hold at Stifel, and the target price was raised to $150 from $110.
  • Toll Brothers (NYSE: TOL) was upgraded to Buy from Neutral at Citigroup, which raised the target price for the luxury homebuilder to $176 from $146.
  • Twilio (NYSE: TWLO) was upgraded to Buy from Hold at Stifel, which moved the price target to $260 from $175.

Downgrades:

  • Lamar Advertising (NASDAQ: LAMR) was downgraded to Neutral from Buy at Citigroup, which actually raised the target price for the shares to $160 from $145.
  • PepsiCo (NYSE: PEP) was downgraded to Neutral from Buy at Citigroup, which lowered the target price for the shares to $145 from $170.
  • Public Storage (NYSE: PSA) was downgraded to Equal Weight from Overweight at Barclays, with a $349 target price.
  • Ryder (NYSE: R) was cut to Neutral from Buy at Citigroup, which raised the target price for the stock to $280 from $276.
  • Travelers Companies (NYSE: TRV) was cut to In Line from Outperform at Evercore ISI, which bumped the price target for the insurance giant to $329 from $321.

Initiations:

  • Digital Realty Trust (NYSE: DLR) was started with a Buy rating at BTIG, which has a $215 target price for the datacenter giant.
  • Honeywell Aerospace (NASDAQ: HONA) was initiated with a Neutral rating at JPMorgan, which has a $255 target price for the shares.
  • International Business Machines (NYSE: IBM) was initiated with a Neutral rating at Susquehanna, which has a $303 target price for Big Blue.
  • Lennar (NYSE: LEN) was initiated with an Underperform rating at Bank of America, without a target price. 
  • Roper Technologies (NYSE: ROP) was started with a Market Perform rating at BMO Capital, with a $393 target price.

 

Contact [email protected] for any questions or corrections.

Photo of Lee Jackson
About the Author Lee Jackson →

Lee Jackson has covered Wall Street analysts' equity and debt research and equity strategy daily for 24/7 Wall St. since 2012. His broad and diverse career, which included a stint as the creative services director at the NBC affiliate in Austin, Texas, gives him unique insight into the financial industry and world.

Lee Jackson's journey in the financial industry spans over 30 years, with nearly two decades as an institutional equity salesperson at Bear Stearns, Lehman Brothers, and Morgan Stanley. His career was marked by his presence on the sell side during pivotal Wall Street events, from the dot.com rise and bubble to the Long Term Capital Management debacle, 9/11, and the Great Recession of 2008. This is a testament to his resilience and adaptability in the face of market volatility.

Lee Jackson’s practical financial industry experience, acquired from a career at some of the biggest banks and brokerage firms, is complemented by a lifetime of writing on various platforms. This unique combination allows him to shed light on the intricacies and workings of Wall Street in a way that only someone with deep insider experience and knowledge can. Moreover, his extensive network across Wall Street continues to provide direct access for him and 24/7 Wall St., a privilege few firms enjoy.

Since 2012, Jackson’s work for 24/7 Wall St. has been featured in Barron’s, Yahoo Finance, MarketWatch, Business Insider, TradingView, Real Money, The Street, Seeking Alpha, Benzinga, and other media outlets. He attended the prestigious Cranbrook Schools in Bloomfield Hills, Michigan, and has a degree in broadcasting from the Specs Howard School of Media Arts.

Continue Reading

Top Gaining Stocks

META Vol: 40,760,422
KMX Vol: 2,288,021
WY Vol: 6,523,553
SBAC Vol: 1,443,801
NVDA Vol: 148,249,982

Top Losing Stocks

MRNA Vol: 9,176,778
CTRA Vol: 73,319,495
CRWD Vol: 9,269,567
DDOG Vol: 5,135,556
EPAM Vol: 1,164,561